WordPress Web Design

Professional | Responsive | Flexible

Website Truths

First Impressions Count

Your website is usually the first impression the world gets of you and your business. It is available 24/7, 365 days of the year – someone could be looking at it and forming an impression while you are asleep. Gulp!

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WordPress Website design tends to be a bespoke experience

Every project is different in its requirements. A typical package generally includes the following as standard, with the client providing correctly sized images and copy/content. Depending on your website’s specific needs, optional add-ons can be included in your plan.

Typical package

from £750

Strategy call
Premium WordPress theme
Up to 10 pages
Essential Plugins
Contact forms
SEO
Privacy page
Cookie policy
Two revisions
Maintenance training
3 months support

Optional services

determine final quote

Brand colours and logo
Copy/content editing
Image sourcing and/or optimising
Blog setup
Extra page eg FAQ
Premium Plugins
Online booking
eCommerce page
Email opt-in eg newsletter

want to know a bit more?

A bit of techie stuff explained…

Why Trust Essence?

Does your website stand out from your competitors? Does it communicate clearly what you do, is it easy to navigate, is it mobile friendly, does it load quickly. Because I’m both a web designer and a therapist, I can make sure the answer to all these questions, and more, is yes! The therapist in me understands the nuances of your business and my geekie skills are able to create your customised website using premium WordPress themes.

Why WordPress?

Over 40% of all websites out there use WordPress. It is safe and reliable and lends itself to almost any project. It has great functionality, in part due to the 1000s of themes and plugins available. It’s setup lends to easy SEO and it is easy, with just a little training from me, to maintain yourself. No website is 100% secure but WordPress runs a pretty tight ship. Also, you OWN your website, which isn’t true for some other platforms..

SEO

Simply put, Search Engine Optimisation helps to ensure that people find your website when they are searching for a specific thing. When I design a WordPress website, I incorporate SEO best practices as the norm. This includes, amongst other things, proper use of keywords and phrases and optimised images. WordPress sites make it easy for the crawly things that roam t’interweb to find your site and give it the attention it deserves.

UX and UI

User experience (UX) and user interaction (UI) will determine whether a visitor stays on your website for more than a few seconds or whether they get out of there as fast as a spaniel after a squirrel. To ensure your website has “the squirrel factor” it needs to be attractive, have an intuitive, seamless flow and enable your users to reach their goals. Is it clear how they can contact you, make an appointment?

Content

Contrary to popular belief, your website isn’t all about you! No-one needs to know that you go paragliding in your spare time nor how many pets you have nor that you crochet tiny coats for poorly lambs (although that would be an amazing thing to do!) First and foremost, your content should communicate effectively that YOU have the solutions to your website visitors problem.

Brand Colours and Logo

Branding is not just about pretty colours, although I have to admit to loving working on a colour palette for a new client! Your colours and logo need to sit easy with the feel of your website but also need to be integrated within a proper strategy. Are you all about the vibrant or all about the pastels? Many colour palettes lend themselves to the wellness and holistic niches, it’s not a one size fits all by any means.

What Next?

If you’re not sure where to start then these pointers may help you:

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01.

Inspiration

Start looking at other sites to get ideas of which colours, features, styles or themes appeal to you.

02.

Mood board

Collect some colour palettes and images that you like. These will give us an informed starting point.

03.

Structure

Make a list of the pages and features you would like to be on your site – don’t worry, this won’t be set in stone.

04.

Contact

Feel free to get in touch before these steps if you would like to bounce some ideas or need more guidance.

You will never regret

investing in your website

Frequently
Asked
Questions

If you can’t see your question here, just send me a message.

Message

Hmmm….. a precise answer is very difficult to give because every project is unique. You can see my pricing on this page Extra costs are usually due to the amount of input I need to make towards things other than the design and functionality of the site.

Generally, once the strategy meeting is concluded and a 50% deposit is received, it takes around 4 – 6 weeks to build a site. Hold ups can occur if images and content aren’t received in time or aren’t “ready-to-go,” if there are unavoidable tech issues, if hosting and domains aren’t set up etc. It is possible to get things done a bit quicker if necessary.

Easy, just send me a message from the Contact page.

No, as you can see I have done sites for massage therapists, chiropodists and even road hauliers!

Don’t worry, that’s what the initial strategy call is for.

If needed I can help you with this. It is best practice for you to own your own domain name and have your own hosting so that you “own” your website once it is handed over.

Mainly yes, it’s what I have been trained in. That’s not to say I can’t look at your Wix/Weebly/Go Daddy sites and offer advice and recommendations but I would probably not do any actual work on these sites.

Yes! It is good practice to set up a new site following best SEO practices. This includes keyword research, optimising images, adding alt text to images, making the site mobile responsive amongst other things

A website does need regular maintenance, not least for good SEO reasons. You will be shown how to keep your site up to date but you may choose to take out a monthly VIP maintenance plan so you don’t need to worry about it.

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