Search Engine Optimisation
Do You Have A Beautiful Website That Nobody Sees?
Essence SEO Services
You could spend an absolute fortune on the blingiest website but if no-one sees it when they log on to do a search then you might well wonder if it was worth it! This is what can happen without proper search engine optimisation.
Search Engine Optimisation is a tool that should be used to increase your “findability.” There are some golden rules that should be followed to ensure that your website does its job of finding you clients.
Why Is SEO Important?
Simply put, Search Engine Optimisation helps to ensure that people find your website when they are searching for a specific thing. When I design a site I incorporate SEO best practices as the norm. This includes, amongst other things, proper use of keywords and phrases and optimised images. Search engines use algorithms to try and give the best match for a particular search that a user has entered. If you have the right SEO setup you will increase the chances of your site being found but beware of anyone who says they can get you ranked number 1 on google – this is highly unlikely!
Is It Easy?
No! If it was then everyone would be on the front page. There is a lot involved in setting up SEO and in keeping up to date with ever-changing algorithms!.
Could I Do It?
Yes! With the right initial setup and a clear strategy going forward you will be able to keep your SEO evolving.
How do i know if the seo on my site is set up properly?
If you designed your site yourself without much prior knowledge (let’s be honest – didn’t we all?) then the chances are that is not optimised. Even if you hired a a designer, unless you specifically agreed on them including SEO setup, then it might not be great.
Things to consider:
want to know a bit more?
Essence Digital Designs SEO Services…
Your site will be checked out for features that make for good SEO such as correct use of heading structure, optimised images, site speed, correct formatting of links, use of a site tagline, use of a site favicon, presence of internal and external links, sitemap setup, use of keywords, use of meta descriptions.
If, after you have had your website checked out, you would like your site’s SEO improving, then I can do that for you. I do need to make clear that this is for WordPress sites. If your site is with another platform then you can of course take your SEO CheckUp results to someone that specialises in that particular platform or I can refer you to one of my colleagues.